10 Most Famous Beauty and Makeup Youtubers
Beauty and fashion standards in the world are constantly changing due to the evolution of beauty products and makeup artists. New beauty trends have always been in the limelight and beauty YouTubers have been the inspiration for makeup lovers around the world. YouTube has made it easy for people to access the content of such beauty, fashion, and makeup experts. The love for beauty, fashion, and makeup is not limited to women only, many men are also known as makeup artists and fashion icons around the world.
Well said by Coco Chanel, “beauty begins the moment you decide to be yourself”.
Following is the list of the most famous beauty and makeup YouTubers around the world. These beauty experts, makeup artists, and beauty vloggers have millions of YouTube subscribers who follow their beauty & makeup YouTube videos for personal grooming. Let’s explore the list of 10 most famous beauty and makeup youtubers.
- James Charles Dickinson (AKA James Charles)
- Jeffrey Lynn Steininger Jr. (AKA Jeffree Star)
- Nikkie de Jager-Drossaers (AKA Nikkie Tutorials)
- Bretman Rock Sacayanan Laforga (AKA Bretman Rock)
- Michelle Phan
- Tatiana Aleksandra Krievins (AKA Tati Westbrook)
- Kathleen Fuentes (AKA Kathleen Lights)
- Wayne Alan Goss (AKA Wayne Goss)
- Alissa Ashley
- Nyma Tang
10 Nyma Tang
Country: United States
YouTube Channel: @NymaTang
YouTube Subscribers: 1.34M
Tang is an amazing beauty YouTuber famous for her self-acceptance. This Beauty vlogger is widely accepted in the world of fashion. Her unique ideas of makeup tutorials inspire so many black girls to self-grooming by keeping their complexion. This beauty & makeup expert despite her extremely black complexion is very popular on YouTube because of her YouTube videos about makeup for black complexion and product knowledge. In 2018, she won the “Shorty Awards” as best in beauty.
9 Alissa Ashley
Country: United States
YouTube Channel: @AlissaAshley
YouTube Subscribers: 2.05M
Alissa is followed by so many subscribers due to her unique and worthy tutorials on makeup and beauty products. Alissa was associated with a cosmetic retail job, this was a milestone for her to get to know about beauty products and hence she started making her YouTube videos. The numbers of her YouTube subscribers show us how popular she is among makeup lovers.
8 Wayne Alan Goss (AKA Wayne Goss)
Country: United Kingdom
YouTube Channel: @WayneGoss
YouTube Subscribers: 3.95M
Wayne Goss is popular for his YouTube channel which has a huge fan following. The makeup artist posts beauty tutorials and reviews of makeup products. His videos are mostly liked by beginners who regularly watch makeup videos of makeup YouTubers. Wayne besides being a famous beauty vlogger owns a makeup brush line launched in 2013. In 2015, Wayne Goss won “Refinery29’s Beauty Innovator Award”. He has been in the beauty business for 15 years and has got all the skills from natural beauty looks to glamorous makeup looks.
7 Kathleen Fuentes (AKA Kathleen Lights)
Country: United States
YouTube Channel: @KathleenLights
YouTube Subscribers: 4.14M
Kathleen is a famous beauty vlogger. She started her YouTube channel in 2013. On her channel, she mostly posts makeup tutorials, makeup brand unboxing videos, and her famous chat videos “Kat chat”. She is gaining massive popularity being a talented makeup vlogger among makeup YouTubers.
6 Tatiana Aleksandra Krievins (AKA Tati Westbrook)
Country: United States
YouTube Chanel: @Tati
YouTube Subscribers: 8.46M
Tati is known as “Glam Life Guru”. She is one of the top makeup YouTubers. Tati is also a stylist who has a lot of knowledge about makeup techniques and beauty trends. Her beauty and makeup YouTube videos are so much loved by her followers that she managed to get to the top of the list of the most famous beauty and makeup YouTubers. Tati was also the runner-up of the Allure Beauty blogger of the year awards. She has also earned the title of YouTube beauty breakout by Women’s wear daily which is a famous fashion industry journal.
5 Michelle Phan
Country: United States
YouTube Channel: @MichellePhan
YouTube Subscribers: 8.75M
Michelle is one of the most famous makeup YouTubers and earns so much through her YouTube channel. Her YouTube channel provides information about almost all aspects of beauty and makeup products. Phan has been featured in top magazines for her beauty & makeup tutorials. She was nominated for many beauty awards and in managed to win “Shorty Award for Best YouTube Guru” and “Streamy Award for Inspiration Icon” in the year 2014.Her success story is an inspiration for upcoming makeup YouTubers and beauty vloggers.
4 Bretman Rock Sacayanan Laforga (AKA Bretman Rock)
Country: Philippines
YouTube Channel: @BretmanRock
YouTube Subscribers: 8.88M
Bretman launched his YouTube channel in 2012 and is famous for his lively videos on YouTube. The massive fan following lead him to launch his website for beauty products. This male makeup artist provides information about makeup products and is liked because of his unique makeup tutorials. He won “People’s Choice Awards” in the category “Beauty Influencer” in 2019, “MTV Movie and TV Awards” in the category “Breakthrough Social Star” in 2021 and “Streamy Awards” in 2021. Many of his followers are unaware of his humble personality and charity acts besides his bold media appearances.
3 Nikkie de Jager-Drossaers (AKA Nikkie Tutorials)
Country: Netherlands
YouTube Channel: @nikkietutorials
YouTube Subscribers: 14M
The Dutch makeup artist is a heartthrob for every beauty and makeup lover. Her humor adds a charm and entertainment factor to her makeup tutorials. The makeup vlogger also posts some life experiences on her channel along with some outstanding experimental and unusual makeup looks. Nikkie tutorials started her journey in 2008 and gained massive popularity after her YouTube video “The power of makeup”. She has won “9th Annual Shorty Awards”, “Teen Choice Awards” and “American Influencer Awards” in 2017. In 2019, she won “Streamy Awards” and “American Influencer Awards”. In 2020, she won “CelebMix Awards” and “American Influencer Awards” and in 2021 she was able to win “Nickelodeon Kids’ Choice Awards”. Nikkie is also an inspiration for so many new beauty YouTubers.
2 Jeffrey Lynn Steininger Jr. (AKA Jeffree Star)
Country: United States
YouTube Channel: @jeffreestar
YouTube Subscribers: 15.9M
Jeffree star tops the list of most famous beauty and makeup YouTubers with a huge number of subscribers on YouTube. Jeffree besides being a beauty and makeup expert is also an entrepreneur, singer/songwriter, DJ, beauty vlogger, model, and Internet celebrity. He is the founder of a cosmetic brand, “Jeffree Star Cosmetics”. Jeffree is also famous for unique, unusual, and experimental makeup videos. In 2018, Star earned $18 million from his YouTube endeavors alone, according to Forbes. He was also nominated for “9th Streamy Awards” in 2019 and “12th Annual Shorty Awards” in 2020.
1 James Charles Dickinson (AKA James Charles)
Country: United States
YouTube Channel: @JamesCharles
YouTube Subscribers: 23.8M
This beauty youtuber and makeup artist is a self-taught professional. He often posts makeup tutorials, makeup product reviews and his life experiences. The makeup vlogger posts makeup videos regularly that are very much popular among his followers. His honest reviews about the beauty looks and expensive makeup products make her video content much more interesting to the viewers. The viewers love his vlogs and beauty tutorials because of his unique style. The young vlogger shares his life, love, and more in his outspoken style which is very much appreciated by her followers. He has won “Shorty Awards” in 2017, then “People’s Choice Awards”, “Streamy Awards”, and “Teen Choice Awards” in the year 2018. In 2020, he was able to win the “People’s Choice Awards” and two times “Streamy Awards”. In 2021, he managed to win the “Kids’ Choice Awards”.
It’s interesting to see that someone like Michelle Phan, who has been in the industry for so long, is still so popular.
It’s great to see that there are so many talented beauty influencers on this list who are sharing their skills and expertise with the world. It’s inspiring to see how they have built such successful careers in the industry.
I’m a little disappointed to see that there aren’t more YouTubers on this list who focus on natural beauty.
It’s important to have a diverse range of voices and perspectives in the beauty industry, and highlighting those who prioritize natural and organic products can be beneficial for many people.
I can’t believe the influence that these YouTubers have on young people.
It’s good to see that there are so many talented female beauty influencers on this list.
I can’t believe that James Charles’ fame has skyrocketed so quickly.
I’m a bit surprised to see that Tati Westbrook isn’t higher on the list.
She has certainly made a name for herself in the beauty industry and has a loyal following of fans.
It’s quite odd to see that someone like Wayne Goss got a rank on the list today. Those make-up tutorials of his are always so useful.
It’s great to see that someone like Michelle Phan is still doing well in the beauty industry.
It’s interesting to see that someone like Bretman Rock made it onto the list. He’s always bringing a unique perspective to beauty.
I’m a little disappointed to see that there aren’t more male beauty influencers on this list.
It’s no surprise to see Nikkie Tutorials on this list, she’s so talented with makeup.
I can’t believe that James Charles is so high up on this list, he’s only been around for a few years!
I can’t believe that Jeffree Star is so high up on the list, he’s been causing controversy for years.
I completely understand where you’re coming from. It’s definitely been interesting to see how Jeffree Star’s career has progressed over the years, and there have definitely been some controversial moments. However, it’s important to remember that everyone makes mistakes and it’s how we learn and grow from them that matters. Despite any controversy, it’s clear that Jeffree Star has a huge following and has had a major impact in the beauty industry.